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Rojo began in 1987 when two friends joined their names together to form the Southern Hemispheres first female ski and snow based brand. Rojo started off as art for your head - highly original hand painted headbands and beanies The items attracted a cult following. They then diversified into outdoor and ski and snowboard wear for girls and ladies using great fabrics which all co-ordinated. Other items now produced include Apres ski and snow boots and other accessories